Why We're Building Spool
Our Vision
So much of consumer AI has focused on mimicking human expression—writing, creating, and responding for us. Those tools are impressive. But we believe technology has a more important role to play.Spool is built on the idea that technology should support human life, not replace the best of it.That means being intentional about what machines should handle—and what they shouldn’t.
Machines are great at friction: the calls, forms, follow-ups, bureaucracy, and invisible labor that quietly consume time and attention.
Technology can support judgment: by organizing information and surfacing options, helps people think through trade-offs—leaving the final say on big decisions to you.
People define the purpose: Values, relationships, creativity, and moments that matter belong to people, not software.
We're building Spool to make this division of labor practical—turning AI’s raw capability into real-world help, so everyday tasks actually get done and time is returned to where it matters most.We’re starting carefully, learning alongside early users, and building with respect for trust, agency, and human attention.
Who We Are
We're a small team passionate about designing technology that fits naturally into people’s lives, led by co-founders Jocelyne and Christine.We’ve spent our careers building and scaling consumer products used by millions of people at companies like Disney, Hulu, SiriusXM, KeyMe, and MetLife, where success depended on reliability, discretion, and earning user trust.We're building Spool for people like us. People who are constantly juggling the demands of career and family. People battling the accumulation of small, unfinished tasks. People who lose hours every day to the invisible labor that quietly consumes time and attention.We’re building alongside early users, with a focus on usefulness, trust, and respect for your time.
Thank you.
Want to stay up on the latest?Sign up for our newsletter.
We’ll send occasional updates about Spool’s progress. You can unsubscribe at any time.
Thank you.
We'll be in touch.